Linchpin turned 10 this past year. With a decade-old logo, we set out to create a modernized brand mark that better reflected our focus in technology without losing the branding identity we have established in the local community.
Some of the most widely used interfaces have implemented system-based fonts throughout their interface. As designers, should we reconsider using web-based fonts in favor of the standard selection our system provides? Check out this infographic to help determine which approach is right for your next project.
Introducing the new Trade Area Systems – an evolved brand strategy and reimagined marketing website to educate users on TAS’ advanced platform for retail real estate site selection while positioning TAS as a leader in the industry.
Although frequently overlooked, user testing is a critical step in the design and user experience process, not only helping to save time and money, but informing the overall solution. Check out these 6 costly user experience mistakes that could be prevented with a user testing strategy in place.